The Body Shop launches Christmas gift finder tool

Wed, 16 Dec 2009 16:05:49 GMT

The Body Shop, known as an ethical beauty brand, has created a new gift finder tool, helping those searching for ideas for Christmas gifts.

The new online Christmas gift finder on The Body Shop site takes into consideration a number of factors to come up with the ideal gift. Customers simply use a series of sliders to indicate the age of the person being bought for, whether the gift is for a best friend or for a Secret Santa, the part of the body the gift is for and a number of other factors. The gift finder tool will then offer a number of suitable present ideas. The tool will even suggest random gifts for those who can't decide on a present.

Gifts that customers can find with the new tool include favourites from The Body Shop such as fragrance gifts, cosmetic bags, bath time treats, essential oils and skin care products, many of which include the benefits of natural ingredients. It seems that during the harsh economic climate, people are turning their homes into their own personal havens to retreat to, leading to an increase in sales of home spa products and indulgent treats to use in the comfort of their homes.

This winter sees the arrival of seasonal bath, body and home fragrance collections, bursting with naturally-derived ingredients and festive fragrances like Black Velvet Apricot, Nutmeg and Vanilla and Merry Cranberry. It's also easy for customers to personalise their presents with unique The Body Shop collections of bags and boxes, which are ready to be filled with shoppers' bespoke gifts.

About The Body Shop:
The Body Shop International plc is the original, natural and ethical beauty brand, with over 2,500 stores in over 60 markets worldwide. The Body Shop seeks out wonderful natural ingredients from all four corners of the globe to deliver products bursting with effectiveness, to enhance your natural beauty. By striving to use the planet’s resources wisely, The Body Shop searches for outstanding natural materials and ingredients from across the globe to include in its range of products. The Body Shop is proud to have been the first beauty brand to have brought the benefits of fair trade to the beauty industry through its own unique Community Trade programme, to have introduced sustainable palm oil into its soaps, 100% recycled packaging, and to raise funds and awareness on key issues of the day, including the sex trafficking of the most vulnerable in our society, children and young people.

The Body Shop has received the recognition of organisations including the British RSPCA, Royal Society for the Prevention of Cruelty to Animals, having been proudly awarded the prestigious RSPCA 'Lifetime Achievement Award 2009', "in recognition of the significant contribution the company has made in helping to achieve a ban on animal testing and in particular the work carried out by its late founder Dame Anita Roddick". In addition The Body Shop is pleased its products continue to win illustrious awards and accolades internationally. The brand continues to be cited as an 'ethical' and 'green brand'.

The Body Shop revives 80s favourites

Thu, 12 Nov 2009 10:38:17 GMT

The Body Shop has announced it is bringing back some of its most popular products from the 80s for a limited period.

The Body Shop is re-introducing classic products, now featuring new retro packaging. Old favourites such as Fuzzy Peach, the Banana collection and Ice Blue are all present, as well as a range of cleansers and moisturisers for face and body, and hair care products.

Other original products included in the range are Dewberry Bath and Shower Gel, with a fragrance still fondly remembered by almost half of British women* (44%) and now containing Community Trade aloe vera, specially selected for its ability to soothe and hydrate skin. Cucumber Cleansing Milk is also making a return, to help cleanse without drying the skin. In addition to gentle cucumber extract, the Cucumber Cleansing Milk features Community Trade organically grown soya oil.

The Body Shop customers can also have their say about which products from the 80s they'd like to see make a comeback by visiting the company's website and voting on the items they'd like back on shelves.

With its strong and unique heritage, The Body Shop was founded by Dame Anita Roddick in 1976 and has taken a place in the hearts of British women. A survey* showed that two-thirds of women fondly recall its 1980s campaigning against animal testing (63%) which today remains uncompromised, and its innovative use of natural ingredients (60%). A brand known for taking pioneering steps forward, in the 1980s its introduction of fair trade ingredients is still remembered by one-third of British women (31%).

The Body Shop has consistently developed new innovative ways of helping protect the planet through its use of packaging, with products in the originals collection now packaged in 100% PCR PET (made from post-consumer recyclate).

Notes to Editors:
*Survey conducted by YouGov, July 2009

About The Body Shop
The Body Shop International plc is the original ethical cosmetics company, now operating across more than 2,500 stores in over 60 markets worldwide.

The Body Shop strives to use the planet's resources wisely, searching for outstanding natural materials and ingredients from across the globe to include in its range of products. The company continues to lead the way, sourcing sustainable palm oil, introducing 100% recycled packaging, and raising funds and awareness to help prevent the spread of HIV/ AIDS, and continuing to support marginalized communities around the world through its Community Trade fair trade programme.

The Body Shop announces new fragrance launch

Tue, 15 Sep 2009 14:44:13 GMT

The Body Shop has announced the launch of a new fragrance named 'Love Etc'.

The fragrance has been created exclusively for The Body Shop by one of the world's most talented perfumers, Dominique Ropion, who has worked with the world's leading perfume brands, including Cacharel, Givenchy, Calvin Klein, assisting in the development of fragrances such as Armani 'Code', 'Lovely', 'Dune', 'Euphoria' and 'Amarige'. Working closely with the Body Shop's in-house team, Ropion created Love Etc which combines jasmine, vanilla, sandalwood and musk cream.

To gain greater insight into the generation of 20-30 year old women who most identify with the values behind 'Love Etc', The Body Shop also worked with respected socio-cultural trend expert Jolanta Bak.

"Perfume is a vehicle of dreams and aspirations - it conveys emotions, dreams, aspirations," said Jolanta. "This fragrance appeals to women for whom ethical values are very important. They believe in justice, fairness and sharing, and they are less individualistic than previous generations."

'Love Etc' is the very first Eau De Parfum to feature alcohol made from a fair trade and organic ingredients, grown in the foothills of the Andes, promoting environmental sustainability and biodiversity.

The launch of 'Love Etc' is supported by a new 'Love Etc' homepage which features video uploads of what people from around the globe expressing their views and opinions on love via the mediums of music, song and dance. Visitors to the 'Love Etc' homepage are also invited to send a love letter to a friend or loved one. The love letters can be sent direct or anonymously in order to share the love around the globe.

Customers are also invited in store to learn more about how the fragrance was created, with free samples of 'Love Etc' also be available in store.

'Love Etc' will be available online and on the high street from September.

Notes to Editors:
'Love Etc...' is a legal trademark of the Body Shop and the name should therefore be written in its full form in any published materials pertaining to the product.

About The Body Shop
The Body Shop International plc is the original ethical cosmetics company, now operating across more than 2,500 stores in over 60 markets worldwide. The Body Shop has constantly sought out wonderful natural ingredients from all four corners of the globe to bring you products bursting with effectiveness, to enhance your natural beauty. We strive to use our planet’s resources wisely, searching for outstanding natural materials and ingredients from across the globe to include in our range of products. We continue to lead the way, sourcing sustainable palm oil, introducing 100% recycled packaging, and raising funds and awareness to help prevent the spread of HIV/ AIDS, and continuing to support marginalized communities around the world through our Community Trade fair trade programme.

For over 30 years The Body Shop has believed that business has the power to make the right kind of difference to the world. Our unique philosophy continues to drive everything we do, allowing our customers around the world to become 'activists', simply by choosing from our range of products. As Dame Anita Roddick said: "Activism isn’t listed on The Body Shop labels as an ingredient, but it is there as surely as the bergamot and hemp oil".

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