Debenhams reveals glamour reigns in the north

Fri, 14 Oct 2011 09:59:38 GMT

Debenhams has reported that the North/South divide is ringing true for beauty hall tills across the country, with Northern lasses snapping up the longest of lashes and glossiest of lips and Southern ladies opting for a more natural look, with the exception of Essex.

Research into regional beauty buying habits by one of the UK's largest retailers, Debenhams has revealed that different areas of the country favour a varying amount of slap.

Northern women are aficionados of the 'more is more' style with fake tan, false lashes and pink lip-gloss the runaway bestsellers. Northern celebrities, particularly the ever-groomed WAGs Coleen Rooney and Abbey Clancy are no exception.

Scottish lasses follow suit with their love of tanning and bronzer, perhaps making up for the chillier climes.

Back down South, women are devoted to creating perfect skin. Cult product YSL's Touche Éclat, flattering tinted moisturisers and pore-perfecting powders fly off the shelves in London, Exeter and Brighton.

Bucking the trend comes the county of Essex. Instead of echoing the simpler slap of their Southern sisters, Essex girls align themselves firmly with the Geordies and Scousers.

Their devotion to a full face of makeup means Debenhams stores in Lakeside, Romford and Chelmsford have reported local girls wearing three pairs of lashes at the same time and spending hours in store getting ready for a Saturday night out.

In contrast, the simple but effective red lipstick reigns supreme in the Midlands - the classic look sells best in Birmingham and Nottingham. The Midlands women also know how to apply it with matching lip-liners also featuring regularly in their shopping baskets.

Irish (and Welsh) eyes are smiling thanks to a love of mascara and eyeliner. Mascara is the enduring favourite of the Celtic regions as best demonstrated by Welsh songstress Katherine Jenkins and Irish television presenter Christine Bleakley.

Research from Debenhams also showed that:
- Northern women buy on average a new pair of false eyelashes every fortnight
- Midlands women own on average ten red lipsticks
- Irish women tend to reapply mascara three times a day
- British women are most likely to apply fake tan on a Thursday evening, leaving enough time for the colour to develop before Friday and Saturday nights out
- Southern women spend three hours carefully choosing the correct skin tone match of foundation / tinted moisturiser

Ruth Attridge, spokesperson for Debenhams said: "British women's love of lotions and potions has ensured that our beauty halls are busy all over country.

"Our lipstick sales are up 19 per cent, mascara sales up 21 per cent and nail varnish up 21 per cent when compared to last year.

"This beauty research helps us manage where we send our stock and when.

"Shipments of fake tan will be winging their way up North to satisfy the Thursday rush while we'll also make sure Londoners don’t miss out on their Touche Éclat fix.

"However, when it comes to starting the Saturday night getting-ready ritual in store, The Only Way really is Essex".

About Debenhams:
Debenhams is the second largest department store chain in the UK with a strong presence in key product categories including womens clothing, men's clothing, childrenswear, furniture and health and beauty. Debenhams operates 167 stores in the UK and Republic of Ireland. Debenhams also has 61 international franchise stores in 24 countries and six Magasin stores in Denmark.

Designers at Debenhams include Preen, Jonathan Saunders, Jonathan Kelsey, Roksanda Ilincic, Ted Baker, Jeff Banks, Jasper Conran, Erickson Beamon, FrostFrench, Henry Holland, Betty Jackson, Ben de Lisi, Julien Macdonald, Melissa Odabash, Jane Packer, Pearce Fionda, Janet Reger, John Rocha, Lisa Stickley, Eric Van Peterson and Matthew Williamson.

Liberate reveals almost half of women teased about their looks consider cosmetic surgery

Thu, 21 Jul 2011 10:38:24 GMT

Liberate, the cosmetic surgery group, has been completing some public research around some shock topics, with the most notable revealing that almost half of the women consulted who were bullied at school have considered cosmetic surgery in order to 'fix' themselves.

The 3000 British women between 18 and 30 years-old who took part in the research were asked if they had ever been bullied, teased or targeted about their appearance, to which 47.45% answered yes and 52.57% answered no. Out of the women who answered yes to the first question, 43.5% of them said they would consider cosmetic surgery to fix the problem.

These results from the Liberate public research show that at some point around half of the women surveyed were bullied, and around half of these women would consider getting cosmetic surgery because they believe this would 'fix' the issue which was causing them to be bullied in the first place.

Liberate believes this is a shocking statistic, as people who are being bullied should be equipped with the proper tools to deal with it financially, physically and psychologically instead of opting for cosmetic surgery without making an informed and responsible choice.

The research was conducted by One Poll in February 2011 in order to record women's feeling about their appearance and their attitudes towards to cosmetic surgery. Liberate wanted to explore issues young women face surrounding cosmetic surgery, look at current trends and find out what young women know and don't know about surgery.

About Liberate Cosmetic Surgery:
Liberate is designed as a service that "liberates" the consumer by allowing them to choose their cosmetic surgeon and by giving them access to their surgeon from the very first consultation and through the entire process including aftercare. Unlike other cosmetic surgery providers, Liberate do not agree with the use of "patient coordinators" or salespeople. It wants its clients to get to know the surgeon before the operation allowing them to make an informed and responsible choice.

Without the tools needed to make responsible choices cosmetic surgery can end up costing people financially, physically and psychologically, Liberate aims to give people the power to choose, providing them with a new and safer approach to cosmetic surgery.

Liberate surgeons are all extremely experienced and skilled, and are also members of BAAPS (British Association of Aesthetic Plastic Surgeons) and/or BAPRAS (British Association of Plastic Reconstructive and Aesthetic Surgeons). With over 60 clinics across the UK, there is no reason why patients shouldn't be able to choose a highly qualified surgeon near them.

Debenhams reveals the true cost of beauty

Mon, 07 Feb 2011 10:40:38 GMT

Debenhams has discovered that British women carry a staggering £256 worth of make-up in their handbags every day, as reported in a new study.

Research found that 13 essential products make up the average cosmetics bag, with each item costing on average £20.

Despite the fact that their beauty products are often worth more than their mobile phone and camera, 72 per cent of women did not include their make-up kits on their personal belongings insurance and 64 per cent would not think to claim for the items if their handbag was stolen.

Mascara was the 'must have' make-up with 95 per cent of women saying they wouldn't go anywhere without it. A favourite bottle of perfume and foundation were also handbag staples, carried by 79 per cent and 76 per cent of women and costing on average £50 and £25 respectively.

Ruth Attridge, spokesperson for Debenhams said, "The lipstick index has shown that treating yourself to designer make-up will boost your mood and transform your look, without busting your purse strings.

"However, when your make-up bag becomes the most valuable item in your handbag, it's time to ensure your insurance is up to date".

The study further revealed that while women aged 18 years old to 25 years old carried the most make-up, it was professional women aged 35 years old to 44 years old whose make-up bags were worth the most.

Women in London, Glasgow and Leeds carried the most make-up, with ladies in Leicester, Brighton and Edinburgh opting for a more natural look.

The most make-up was carried on a Monday, with one respondent stating, "I take pretty much all my make-up with me on a Monday morning. I do my make-up when I get to work so I can have longer in bed after the weekend".

In addition, cosmetic bags swell across the nation on Fridays as women apply an entirely new face of make-up at 5pm, ready for a night out.

Attridge concludes, "British women are renowned for their love of beauty products as shown by the weight and worth of their well-stocked make-up bags.

"These cosmetics could contribute to an expensive and time-consuming loss should a handbag be lost or stolen. Without personal belongings insurance, the true cost of beauty could be an ugly surprise".

About Debenhams:
Debenhams is a leading department stores group with a strong presence in key product categories including womenswear, menswear, childrenswear, home and health and beauty.

Debenhams operates 160 stores in the UK and Republic of Ireland, comprising 147 full department stores and 13 Desire by Debenhams stores, which is a small store concept featuring an edited product range. Debenhams also has 60 international franchise stores in 23 countries.

Beauty brands at Debenhams include Benefit, bareMinerals, Biotherm, Elemis, Clinique and Clarins.

House of Fraser launches exclusive new online beauty concept

Tue, 04 Jan 2011 15:51:32 GMT

House of Fraser, the premium department store, launches Apothecary online. Apothecary is an exclusive new retail concept. The Apothecary, a cutting edge beauty emporium, is a place where customers can discover new brands, with the opportunity to understand and experience the product in a relaxed environment. It is a beauty destination which will offer solutions to real-life problems, through a mix of contemporary, classic, niche and global brands, across cult and everyday products.

Apothecary seeks to meet the needs of the modern woman. From niche skincare, luxurious bath and body products to hair care and nails, everything is covered, even products for men. Combining existing brands such as Molton Brown, Laura Mercier and Xen Tan, with exclusive new brands Electric Body, Filorga, Ceveria Terenzi and Deborah Lippmann, there is something to meet every beauty need. House of Fraser has also introduced its own Apothecary Collection which has been specifically designed to complement the concept.

The buying team at House of Fraser have worked with renowned fourth generation perfumer, Francois Robert to produce a selection of indulgent products that embody the essence of the Apothecary. Francois Robert has created a blend of exclusively selected fragrances including bergamot and lemon combined with the fresh, clean floral scents of Hyacinth and Fresia to lightly perfume skin or the home.

The range contains a body collection, hand collection, travel collection and a candle collection. Tracy Van Heusden, senior beauty buyer for House of Fraser said: "House of Fraser has such a great brand heritage and we wanted to draw on this to create a welcoming environment for our customers. We wanted to create a 'launch pad' area for brands and this was the perfect opportunity to do so. We aim to bring newness to our customer every season and we are already working on expanding our Apothecary Collection for 2011.'

Apothecary has now launched online and the products are available at houseoffraser.co.uk, along with other luxury beauty brands, including Clinique and Laura Mercier and Kiehls.

About House of Fraser:
House of Fraser is a department store group with 61 enviable locations across the UK and Ireland and a fully transactional website. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning an exciting new chapter in its history. The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space. HouseofFraser.co.uk launched in 2007 and currently boasts over 850 brands and 125,000 individual products.

The Harley Medical Group reports World Cup widows plump for jabs

Thu, 17 Jun 2010 11:38:50 GMT

The Harley Medical Group is reporting that as the 2010 World Cup kicks off, many of its 29 UK clinics will be at 'full capacity' with non-surgical treatment bookings up 25% on the England match dates.

While many male footie fanatics have scheduled time off work to watch the first round of games in June, women across the country are making the most of the free time and booking rejuvenating peels and wrinkle relaxing injectables.

Keen to not to have any distractions this summer men are openly encouraging girlfriends and wives to spend more 'me' time, with pampering sessions and girls-only days out.

Liz Dale, Director, The Harley Medical Group, commented, "During the World Cup four years ago, we noticed a peak in female dominated treatments. This year the trend continues with enquiries for June up 48% compared to this time in 2006, which reflects the cumulative growth we've seen in non-surgical treatments overall. Women know they won't be getting much attention from their husband or boyfriend while the football is on so this is the perfect feel-good factor treat."

"Unsurprisingly we're also expecting cosmetic surgery bookings for men to be down slightly - around 10% - in June for the first time in 20 months."

Katherine Moore, 48, from Brighton said, "During the last World Cup my husband and I were on holiday in Italy. I hardly ever saw him and on match days he would spend hours searching for bars showing the game. This year, a girlfriend and I have decided to holiday in Dubai. We both want to try a nip of Botox to give us a smooth complexion so we're planning to book in a week before we go. My husband has actually offered to pay for a treatment - no doubt as a sweetener, but I'm certainly not complaining"

About The Harley Medical Group
The Harley Medical Group is the UK's largest cosmetic surgery provider, performing more procedures and with more clinics than any other plastic surgery provider. It has been established for more than 26 years and is one of the most highly-regarded cosmetic surgery groups operating in the UK. It has treated more than 450,000 patients to date including popular procedures such as laser hair removal and breast enlargement.

The Harley Medical Group works tirelessly to maintain the highest standards in the industry for the benefit of all cosmetic surgery and non surgical patients. The Harley Medical Group is currently at the forefront of the campaign to ensure that the government continues to regulate the use of certain laser types used in cosmetic surgery and non surgical treatments so that patients are protected from rogue practitioners.

The Harley Medical Group sees increase in Botox Procedures for Men

Fri, 07 May 2010 09:41:02 GMT

Over the last week, The Harley Medical Group has seen a 26% increase in bookings from men wanting anti-sweat Botox treatments, dubbed 'Sweatox'. As the summer months fast approach, amidst reports of record temperatures, increasing numbers of men across the UK are opting for Sweatox.

Used to prevent the embarrassment of slippery handshakes, unsightly underarm sweat patches and office shirts sticking to damp chests Botox injections work by freezing sweat glands, stopping perspiration in the palms of the hands, under arms, chest and soles of the feet. The effects last up to six months, so many men are preparing getting prepared for the rumoured sizzling summer ahead in the UK.

Liz Dale, director of The Harley Medical Group, said: "Nearly 10% of Botox treatments in the last month have been males specifically wanting anti-sweat treatments. Many are thinking ahead to the warmer summer months and want to avoid embarrassing sweat patches as they face rising temperatures on commuter-packed public transport.

"Dubbed Sweatox, this treatment is ideal for both those suffering from the medical condition, hyperhidrosis, as well as those just wanting to combat visible wet patches and clammy palms."

Botox is currently the second most requested non surgical procedure at The Harley Medical Group.

Dr Nick Milojevic, The Harley Medical Group's specialist Botox doctor, said: "Botox is one of the most effective, minimally invasive and long lasting treatments that can put a stop to excessive perspiration. After treatments to the axillary (armpit) area, the next most common request is injections to prevent sweating on the palms of the hands. We are continuing to receive a high number of requests for Sweatox to the back area; however, as this is such an extensive area of sweat glands, it is both difficult and painful to treat, so we tend not to offer Botox in this area."

About The Harley Medical Group
The Harley Medical Group is the UK's largest cosmetic surgery provider, performing more procedures and with more clinics than any other cosmetic surgery provider. It has been established for more than 27 years and is one of the most highly-regarded cosmetic surgery groups operating in the UK. It has treated more than 450,000 patients to date including popular procedures such as laser hair removal and breast enlargement.

The Harley Medical Group sees procedures increase with 40+ post-divorce women

Fri, 16 Apr 2010 12:41:17 GMT

The Harley Medical Group has reported a 9% (year-on-year) rise in women aged 40+ years booking in for anti-aging surgery and non-surgical procedures as an ever-growing number of older women in the public eye get into relationships with men markedly their junior. The group has also noted a spike in the number of divorcees investing in cosmetic procedures to help them find new confidence.

Clinic staff have reported that many female patients aged 40+ are increasingly using divorce settlement money to fund cosmetic procedures. Liz Dale, director at The Harley Medical Group, commented, "We've all read about Sharon Stone, Janice Dickinson, and Sam Taylor-Wood embarking on affairs with younger men but it's not just celebrities who are looking for new relationships in middle-age. Women aged 40-plus are increasingly citing embarking on a new relationship as a reason for undergoing rejuvenation treatments. We estimate that around 30% of our 40+ patients are divorcees."

Mark Keenan the founder of the online divorce service, Divorce Online, commented: "Women are increasingly factoring in extra money in their divorce settlements for cosmetic treatments. After a stressful, unhappy divorce period many want to overhaul their life and often having a relationship with a younger man helps them feel energised. We are seeing more and more women making the most of the extra money and time they have by, for example, going travelling, buying a car or getting some cosmetic work done - our clients see it as part of the starting-over process."

Liz Dale concluded, "Women simply want to look as young as they feel - inspired by older style icons like Stephanie Beecham and Susan Sarandon. It's natural that young men will sit up and take note of these powerful, attractive women who aren't afraid to get the most out of life."

All patients considering cosmetic surgery should ensure that their surgeon has completed his/her training received his/her qualification as a Plastic Surgeon is registered on the GMC Specialist Register as a Plastic Surgeon and ensure that their first consultation is carried out by a medical professional. All consultations at The Harley Medical Group are carried out by a fully qualified Cosmetic Surgery Nurse Counsellor followed shortly thereafter by a fully qualified and registered Plastic Surgeons. The Harley Medical Group has been established for over 26 years and has 28 clinics in the UK and the Republic of Ireland.

About The Harley Medical Group
The Harley Medical Group is the UK's largest cosmetic surgery provider, performing more procedures and with more clinics than any other cosmetic surgery provider. It has been established for more than 26 years and is one of the most highly-regarded cosmetic surgery groups operating in the UK. It has treated more than 450,000 patients to date including popular procedures such as botox, laser hair removal and breast enlargement.

The Harley Medical Group announce their Top of the Ops 2009

Thu, 07 Jan 2010 11:52:47 GMT

Figures released by The Harley Medical Group, the UK's largest cosmetic surgery provider, reveals the non-surgical cosmetic surgery market has seen continued growth in 2009, with dermal fillers and chemical peels driving the increase by 26% and 306% respectively.

2009 also saw a continued rise in the number of male patients (up 5%), who now account for 18% of all patients seen, with 'Boytox' (male Botox) and 'Sweatox' (anti-sweat Botox), both driving the growth. The latter part of the year saw the City clinic bounce back when banker bonuses returned to the agenda, with a 24% month on month sales increase in September alone.

Breast augmentations, which remain top of the ops at The Harley Medical Group, are the third most common type of post-natal procedure with mums making up 60% of patients. Post-baby surgery now accounts for 90% of abdominoplasty (tummy tuck) operations. The second most popular procedure with mothers is the mastopexy or Breast Uplift, with post-baby surgery accounting for an estimated 75% of all Breast Uplifts.

The cosmetic surgery industry as a whole has seen growth in 2009 and Mel Braham, Chairman at The Harley Medical Group stated he expects the Group's cosmetic surgery and non-surgical treatment market to grow up to a further 20% in 2010 and committed to continuing the groups ambitious expansion plans with new 8 new clinics to open their doors shortly.

Jeremy Baker, Consumer Analyst at ESCP Europe business school, said, "I would predict continued market growth in the cosmetic surgery industry for at least the next five years. There's a huge emphasis on grooming in popular culture and the job market is tough - people need to be younger, fitter, and better and this is reflected in the maintenance of personal appearance. Men have now caught up with the times and don't want to be left behind so I'm sure we'll see big increases in this sector in particular."

Liz Dale, Director at The Harley Medical Group, commented, "Non-surgical procedures, which saw big growth last year, have continued to be a strong area for us and now account for 32% of all our business, with product sales up 26%. The increase has been galvanised by the launch of the Obagi Blue chemical peel and of our online shop, which we'll be extending in 2010 to include own range products to respond to consumer demand for inexpensive, effective beauty solutions.

Liz Dale continued: "The surgical side of the business is also continuing to grow. While breast augmentations remain the most popular surgical procedure, rhinoplasties are closing the gap in second. Face and neck lifts, which had been static for much of 2009, were up 17% in November."

Regional trends show that non surgical has driven growth in the London area with peels growing 395% year-on-year at the Harley Street clinic and 609% in the City Clinic - these clinics along with the other London clinics have seen a non surgical boom with Botox and fillers also extremely popular treatments.

About The Harley Medical Group:
The Harley Medical Group is the UK's largest cosmetic surgery provider, performing more procedures and with more clinics than any other cosmetic surgery provider. It has been established for over 25 years and is one of the most highly-regarded Cosmetic Surgery Groups operating in the UK. It has treated over 450,000 patients to date.

The Harley Medical Group works to maintain the highest standards in the industry for the benefit of all plastic surgery and non surgical patients. The group is currently at the forefront of the campaign to ensure that the Gov

Elemis supports breast cancer awareness with new collection of beauty products

Fri, 18 Sep 2009 09:36:54 GMT

Elemis, the British spa and skincare brand, has released its Essential Beauty Secrets collection to coincide with the Breast Cancer Awareness Month which runs throughout October.

The awareness campaign is run by registered charity Breast Cancer Care who will be receiving a £10,000 donation from Elemis in October.

The limited edition Essential Beauty Secrets collection was made available on 1 September 2009. Presented in a pink cosmetic bag, the collection contains four award-winning Elemis products, including the Limited Edition Pink Pro-Collagen Lifting Treatment Neck and Bust 'boob tube'. The kit includes a Five Step Breast Check guide to make sure women regularly monitor themselves for any abnormal changes.

Included in the collection is Pro-Collagen Lifting Treatment Neck and Bust 15ml, Pro-Collagen Marine Cream 30ml, Pro-Collagen Oxygenating Night Cream 30ml and Papaya Enzyme Peel 15ml.

The Pro-Collagen Lifting Treatment Neck and Bust is a daily cream that helps firm slackening skin to minimise the signs of ageing. Pro-Collagen Marine Cream is an anti-ageing cream that has been clinically proven to reduce the depth of wrinkles by up to 78% and increase skin hydration by up to 45% after 15 days.

To complement the Pro-Collagen Marine Cream, the Pro-Collagen Oxygenating Night Cream is a moisture-rich night cream that helps increase oxygen levels in the skin overnight by up to 41% after just 28 days and assists the skin’s natural regeneration process. The Papaya Enzyme Peel is an exfoliating cream that helps to moisturise, repair and protect the skin.

Noella Gabriel, director of product and treatment development, said: "We wanted to create this exclusive and affordable collection to help raise awareness of Breast Cancer Care nationally. At the same time, we are giving ladies the feel-good-factor of these great products, in a stunning pink cosmetics bag. We hope the 'boob tube' is a reminder to do the five step check regularly."

About Elemis:
Elemis is available in over 1200 luxurious spas and salons, 130 lavish cruise ship spas, British Airways Elemis travel spas and over 100 retail stores around the globe. Elemis is favoured by over 5.7 million spa-goers every year for the last 19 years. The successful combination of natural active ingredients with cutting-edge technology has enabled Elemis to bring to market some of the most influential anti-ageing products and professional spa-therapies the beauty industry has ever seen.

About Breast Cancer Care
Breast Cancer Care is a support charity for anyone affected by breast cancer. Breast Cancer Care brings people together, provides information and support, and campaigns for improved standards of care. Registered in England & Wales number 1017658 and in Scotland number SCO38104.

Clinique launches New Vitamin C Lip Smoothie Antioxidant Lip Colour

Mon, 13 Jul 2009 17:09:43 GMT

Clinique is launching a new innovation in lip gloss to help protect and defend delicate lips. Bursting with antioxidant ingredients, Clinique introduces new Vitamin C Lip Smoothie Antioxidant Lip Colour, a healthy dose of luscious colour in six juicy shades, rich in moisture and shine, like an antioxidant fruit smoothie for the lips.

Combining the high shine and super moisturising aspects of a lip gloss with the rich, stay-true colour and buildable coverage of a lipstick, the beauty experts at Clinique have developed this revolutionary new lip product.

The new formulation has taken powerful, 'good for you' ingredients and squeezed them into a gorgeous, colourful lip product with treatment benefits. Over time lips become vulnerable to lines and wrinkles and can become thinner and drier while also losing some of their colour. This vitamin packed formula is enriched with a cocktail of ingredients, including the key antioxidants, Açaí Berry and Pomegranate to help protect against environmental aggressors and Vitamin C to improve the look and feel of lips instantly and over time. Whilst a decadent blend of rich butters such as Shea Butter provide comfort, moisture and soothing benefits and help put the smooth in to Lip Smoothie.

To finish the fresh, healthy look High Impact Curling Mascara can be applied, along with a Quick Blush to cheeks for a naturally blushed look.

New Vitamin C Lip Smoothie Antioxidant Lip Colour is available in six lip-quenching, yet water-resistant, juicy shades ranging from opaque to shimmery: Fig-a-licious, Raisin the Bar, Pink Me Up, Nude-tricious, Goodness Grapecious and Rhubarbie.

The new Vitamin C Lip Smoothie Antioxidant Lip Colour will be available at Clinique counters nationwide from 1 August 2009.

About Clinique
Introduced in 1968, Clinique was the first ever dermatologist-created, prestige cosmetic brand. Today, Clinique's mission remains what it was from the beginning: to provide the highest quality and most effective collection of products to enhance every skin type and tone. The brand's customised approach and quality products - all meticulously tested and carefully formulated with the latest science - have made Clinique one of the leading skin care authorities in the world. All makeup and skin care products are allergy-tested and 100% fragrance free. Clinique offers products for men and women of all ages and ethnicities. Clinique is sold in more than 130 countries and territories, and over 16,000 sales locations.

Clinique launches New Sun Care with Solar Smart

Mon, 15 Jun 2009 11:52:29 GMT

Clinique, leader in skin care innovation, has launched its new Sun Care with Solarsmart range to protect against both UVB rays which can burn the skin and UVA rays which cause deep damage and lead to skin aging, something that not all sun creams protect against.

The new Clinique Sun Care with SolarSmart range now offers a comprehensive defense against harmful UV rays with 3:1 technology, where UVB protection is three times proportional to UVA protection.

The ratio 3:1 ensures an appropriate amount of UVA protection. Formulated with Clinique's new Proprietary SolarSmart Technology, a unique blend of photostable sun screens designed to help skin defend itself from UV assault.

"There is no harmless amount of sun exposure for the skin. Even small daily amounts of UV exposure contribute to photo-ageing and damage to the skin. In fact, we now believe that about 80% of the skin changes we perceive as 'ageing' are due to sun exposure. This is why daily sun protection is crucial all year long, regardless of season", commented Dr David Orentreich, Clinique's Guiding Dermatologist.

The range of UV protection factors and forms has been designed to fit any individual's lifestyle and preference. The non-greasy sun protection formulas are oil-free, water and sweat-resistant, non-pore clogging and appropriate even for those with sensitive skin.

In addition to the new Solarsmart sun creams, Clinique is introducing its new Self Sun Collection for women who are looking for a gorgeous, believable glow without exposure to the sun's damaging rays. And, with a variety of formulations and delivery systems, Clinique offers easy-to-use, targeted solutions for every self-tan preference.

"Two-thirds of my patients seek treatment for damage caused by unprotected exposure to the sun from years before. I like to tell my patients that the safest tan comes in a bottle and that self-tanners are an excellent way to achieve the look of a tan without the harmful effects of sun exposure", concluded Dr Orentreich.

For further details and media information, please contact:
Mary Kate Trevakis
Clinique Communications Coordinator
73 Grosvenor Street
London
W1K 3BQ
0870 034 6951
www.clinique.co.uk

Estee Lauder launches newly redesigned E-Commerce website

Fri, 12 Jun 2009 17:20:35 GMT

The newly redesigned Estee Lauder UK e-commerce website, www.esteelauder.co.uk, has been transformed to bring the service experience that consumers have come to expect at Estee Lauder’s counters, to the web.

With a new layout and enhanced features, such as interactive diagnostic tools, step-by-step makeup videos and advice from the experts, Estee Lauder is making it easy for customers to find and purchase the right products to suit their unique needs, look and lifestyle from the comfort of their home.

"These new online tools help us to provide the consumer with a seamless experience from the website to the counter," said Elana Drell Szyfer, Senior Vice President, Global Marketing, Estee Lauder. "Many of our customers are now searching for product information or shopping online and these numbers continue to grow. We want to ensure that no matter where our customer chooses to shop for our products, they are able to get the information and support they need to make the best choices."

New features available on the Estee Lauder website include:

New Layout - New intuitive product groupings make it easier for consumers to find the products they are looking for, and a breadcrumb navigation trail helps to navigate the site. Detailed product information, enhanced images and application/use tips on each single product page helps to simplify the product selection process.

Skincare Finder - Using a few quick and simple questions to analyse individual skincare concerns, the Estee Lauder Skincare Finder recommends a tailored skincare regimen to address all of a customer's skin concerns.

Foundation Finder - The new, interactive iMatch Foundation Finder helps customers find their ideal foundation, assessing their skin’s intensity, undertone and type, as well as individual coverage preferences. Once the right shade is identified, the site also provides application tips from the experts, making it possible to achieve a flawless face every time.

How-To Videos - Step-by-step how-to videos have been added to the new Estee Lauder site to help customers re-create different makeup. Estee Lauder beauty advisors share their make up tips and tricks for creating a flawless face, smoky eyes, sculpted cheeks, classic lips and more.

Streamlined Checkout - a new, streamlined checkout process makes it quicker and easier to purchase products online, delivered to anywhere in the UK (except Channel Islands) via 5 different delivery options.

To celebrate the launch of the new website, Estee Lauder is offering customers a special offer skincare trio set, worth over £19, with every purchase of £40 or more in the month of June. The set includes a super-deluxe sized cleanser sample, Day-Wear Plus moisturiser deluxe sample, and deluxe sample of the multi-award winning Advanced Night Repair.

About Estee Lauder
In 1946, Estee Lauder started business with one face crème, and the desire to bring out the beauty in every woman. By the time the revolutionary fragrance Youth-Dew was introduced in 1953, the Estee Lauder Company had already won a reputation for innovation, research and quality.

Now Estee Lauder's skincare, makeup and fragrance collections exemplify the best that technology, science and arts can achieve. The Estee Lauder name on a product is recognised in over 100 countries for quality and has gained a worldwide reputation for elegant, and luxurious products that uphold the finest standards of excellence through extensive research and stringent product testing.

Estee Lauder P

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