Base London Serve up new Young Fashion Brand 'Fish 'N' Chips'

Wed, 17 Feb 2010 09:34:55 GMT

Base London, men's footwear brand, has launched a new young men's fashion brand Fish 'N' Chips by Base London for Spring Summer 2010. A range of graphic heavy, printed canvas shoes and boots, inspired by music and modern youth culture, make for a new move into a different sector of the footwear market by Base London.

The Fish 'N' Chips by Base London Summer 2010 collection offers a veritable feast of footwear courses with geometric, floral and 80s influenced prints all on the menu. Served up as a selection of lace ups, slip ons, and lightweight boots, all on an original rubber sole and displaying a distinct gingham tablecloth printed inner sock. The Fish 'N' Chips collection is available to buy from the Base London online shoe shop.

The Spring Summer 2010 collection launches with a selection of styles, aptly named after the courses found on the menu in the nation's traditional and favourite take away. Cod, a lace up canvas style, with a tough durable rubber sole is complemented neatly by Wrapped, from the Chips range, a casual wing tip canvas shoe displaying intricate brogue detailing and a fresh colour palette.

Highlight pieces from the Fish 'N' Chips collection comes in the form of Peas, revealing a wide and varied colourings as well as 80's inspired graphic prints on a classic college pump style silhouette complete with a leather toe cap and Wallys, a classic lightweight canvas deck shoe, bold in colour and strikingly detailed.

Other styles for Spring Summer 2010 include Scampi, a low profile lace up shoe and from the Sauces range, Ketchup, a versatile trend led lo-boot style.

'Fish 'N' Chips is an bold new venture for Base London' claims Ian Cartwright, Base London's Managing Director, 'Fish 'N' Chips will display all the high quality characteristics that Base London is renowned for; style, innovation and great value for money and allows the brand to enter another sector of the market, building on the brand's success and appealing to an even wider customer base. The addition of the Fish 'N' Chips sub-branding gives us greater flexibility to demonstrate the playful side of the brand'

About Base London:
Base London was founded in 1995 after a niche was spotted in the market - branded mens formal shoes for the high street. Previously consumers had the choice of own label or exclusive designer names with nothing in between.

The Base London Brand was launched at around the same time as the lads' mags hit the shelves for the first time. These provided the perfect platform to talk directly to the target audience.

Keeping in line with consumer needs, the footwear range was expanded to include more casual styles. Base London rapidly earned an excellent reputation for high quality, affordable designer mens shoes and remains market leader in this arena.

Base London has received public commendation in the form of numerous finalist nominations in the Footwear Brand of the Year category of the FHM/Drapers Footwear Brand Awards. The company has actually gone on to win the award three times - more than any other fashion brand has achieved.

Base London launches online ‘Guide To Buying For Your Man’

Tue, 20 Oct 2009 09:28:58 GMT

Men's footwear brand Base London has indentified that buying Christmas presents for a man can be a real struggle for female shoppers. To counter the awkwardness that comes from the exchange of unwanted presents, Base London has launched an online guide to help women buy the perfect shoes for their man.

The definitive guide for the woman who needs a little help getting the right gift in the right size, Base London’s online Guide to Buying For Your Man, will provide the perfect footwear solution, whether he occupies his weekend on the terrace cheering on his team, chilling out with his mates playing on a games console or being a socialite about town's hottest venues.

After three simple steps to determine the man in question's style, interests and needs, Base London will suggest a selection of formal, semi formal and casual shoes or boots to match the man's desires for gifts this Christmas, leaving the shopper with the simple task of picking from a select group of mens shoes.

Base London's Mens Shoes Guide - Guide to Buying For Your Man - can be found online at www.baselondon.com from Thursday 15 October 2009.

Base London can guarantee delivery in time for Christmas day, as long as the products are ordered online by noon on Tuesday 22 December.

About Base London
Base London was founded in 1995 after a niche was spotted in the market - branded mens formal shoes for the high street. Previously consumers had the choice of own label or exclusive designer names with nothing in between.

The Base London Brand was launched at around the same time as the lads' mags hit the shelves for the first time. These provided the perfect platform to talk directly to the target audience.

Keeping in line with consumer needs, the footwear range was expanded to include more casual styles. Base London rapidly earned an excellent reputation for high quality, affordable men's designer shoes and remains market leader in this arena.

Base London launch online Gentlemens Club

Wed, 09 Sep 2009 09:48:21 GMT

Base London has expanded its e-commerce site to incorporate an online Gentlemen’s Club aimed at entertaining and educating their loyal customer base and giving them the opportunity to interact directly with the brand.

A variety of 'rooms' in the Gentlemen’s Club play host to elements of interest to the Base London target market including competitions, videos and reviews along with fashion and style tips educating the customer on key looks for the season and what to wear to which social event.

Once in the Gentlemen’s Club the visitor has the opportunity to enter a selection of 'rooms' such as the Video Lounge, screening the choice cuts of the best videos on the net, and the Comedy Club which offers some witty one liners and classic quips. The Trap Door reviews a variety of subjects ranging from weird restaurants to the latest movie releases while a Games Room offers the chance to win a pair of the latest Base London mens shoes.

The Base London Gentlemen’s Club also features a Dressing Room section that advises customers on how to pull of the latest looks and a Street Style section that spots Base London customers on the streets from around the UK. The Base London Gentlemen's Guide also offers some handy tips for men, with topics ranging from how to impress your boss to pub magic.

Customers can find everything they need to know about the latest Base London formal, semi formal and casual shoes as well as pairing shoes with situations, with all products available to buy in the Base London Online Shoe Shop.

- ENDS -

About Base London
Base London was founded in 1995 after a niche was spotted in the market - branded fashion formal shoes for the high street. Previously consumers had the choice of own label or exclusive designer names with nothing in between.

The Base London Brand was launched at around the same time as the lads' mags hit the shelves for the first time. These provided the perfect platform to talk directly to the target audience.

Keeping in line with consumer needs, the footwear range was expanded to include more casual styles. Base London rapidly earned an excellent reputation for high quality, affordable men’s designer shoes and remains market leader in this arena.

Base London has received public commendation in the form of numerous finalist nominations in the Footwear Brand of the Year category of the FHM/Drapers Footwear Brand Awards. The company has actually gone on to win the award a remarkable 3 times - more than any other fashion brand has achieved.

Base London unveils autumn 2009 range

Tue, 08 Sep 2009 15:56:50 GMT

Men's footwear brand, Base London showcases the 'Best of British Footwear' for autumn 2009 with a shoe collection inspired by a work, rest and play culture. Base London's autumn range goes about tackling the everyday obstacles that face the modern day man.

A fashion formal collection, comprising of clean cut, smooth silhouette lace up and slip on mens shoes, such as Encore and Reason, combine rich leathers and intricate stitch detailing with a sharp fashion focused approach that's set to impress, whether in the office or at the bar.

The semi-formal range of men’s shoes featuring Pressure, showcases casual shoes in a dressed down style. While being discreetly lifted by formal uppers and a casual collection reveals a sporty approach, shown by Dart and Stealth, and a fresh look to styles strongly considered Base London signature pieces. The autumn collection introduces new prints and trims as well as an earthy colour palette of autumnal tones.

Autumn also sees a strong presence of formal and casual mens boots, with rich treated leathers and strong detail trims. Smart and tailored trending, with subtle detail stamped leathers displayed by Force and Review, form the crux of the formal styles, whilst the more casual styles have a rugged and urban led fashion feel, displaying clear military influences and heavy detailing, shown in Keystone and Metal.

- ENDS -

The Base London Brand was launched at around the same time as the lads' mags hit the shelves for the first time. These provided the perfect platform to talk directly to the target audience.

Keeping in line with consumer needs, the footwear range was expanded to include more casual styles. Base London rapidly earned an excellent reputation for high quality, affordable men's designer shoes and remains market leader in this arena.

Base London showcases autumn 2009 collection

Wed, 22 Jul 2009 09:59:06 GMT

Base London, the men's footwear brand, has showcased the 'Best of British Footwear' for autumn 2009, a shoe collection inspired by an ethos of work, rest and play. Base London's new autumn range goes about tackling the everyday obstacles that face the modern day man.

A fashion formal collection comprises clean cut, smooth silhouette lace up and slip on styles. The 'Encore' and 'Review' ranges combine rich leathers and intricate stitch detailing with a sharp fashion focused approach that's suitable for both the office and the bar.

The semi-formal range of mens shoes allows for a casual, dressed down style, whilst being discreetly lifted by formal uppers.

Base London has also revealed a casual and sporty approach, as shown by 'Eddy', and a fresh look to styles like 'Edition', which are strongly considered Base London signature pieces. The autumn collection introduces new prints and trims as well as a colour palette of autumnal tones.

Autumn also sees the strong presence of formal and casual boots, with rich treated leathers and strong detail trims. Smart and tailored trending with smooth lines and subtle detail-stamped leathers form the crux of the formal styles, which are highlighted by 'Endure'. The more casual styles have a rugged and urban led fashion feel, displaying clear military influences ('Keystone') and heavy detailing ('Metal').

The whole Base London autumn 2009 footwear collection is available online from the beginning of August 2009.

-ends-

About Base London
Base London was founded in 1995 after a niche was spotted in the market - branded fashion formal mens shoes for the high street shoe shop. Previously consumers had the choice of own label or exclusive designer names with nothing in between.

The Base London Brand was launched at around the same time as lads' mags such as FHM hit the shelves for the first time. These provided the perfect platform to talk directly to the target audience.

Keeping in line with consumer needs, the footwear range was expanded to include more casual styles. Base London rapidly earned an excellent reputation for high quality, affordable mens designer shoes and remains market leader in this arena.

Base London has received public commendation in the form of numerous finalist nominations in the Footwear Brand of the Year category of the FHM/Drapers Footwear Brand Awards. The company has actually gone on to win the award a remarkable 3 times - more than any other fashion brand has achieved.

Base London media contact:
Pete Winkworth
Base London Ltd
4/6 Buckingham Court
Rectory Lane
Loughton
Essex
IG10 2QZ
0208 532 5421
www.baselondon.com

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Base London Serve up new Young Fashion Brand 'Fish 'N' Chips'

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