Hotter Comfort Concept is preparing itself for a surge

10 Mar 2010

Hotter Comfort Concept is preparing itself for a surge in requests for the UK's most comfortable and stylish shoes, following the recent launch of its new TV campaign.

The nationwide TV campaign which is currently on air for a two month period, takes its inspiration from the thousands of customers who have told the company about their own Hotter moment and memories of wearing a Hotter shoe for the first time.

Hotter prides itself on the technology of each and every shoe that it produces and the secret to its success is the hundreds of air bubbles injected into every Hotter shoe sole- creating the feeling of walking on air. Hotter believes that the first time you try on a Hotter shoe you have a Hotter Moment as you experience how comfortable and spacious the shoes are.

Featuring new designs for this season including Etna, Starshine, Charleston,, Paradise and Sunberry, the new TV commercial will be broadcast on Channel 4, GMTV, Gold, Living, Food & Drink and Fiver. The commercial will also be streamed on the Hotter website.

Melanie Killilea, Hotter Comfort Concept PR manager commented: "Once you've had what we call a Hotter Moment, you'll understand the true meaning of a pair of comfy shoes. Every shoe that we make is created with precision and care, we're passionate about feet and even more passionate about ensuring feet are as comfortable and well looked after as possible. We're really excited about the new TV commercial and we're confident that it will resonate with new and existing Hotter fans everywhere."

To keep the nation's feet on the move Hotter has encouraged fans to share different walking routes around the country with others. These can be uploaded on the Facebook and Twitter pages or sent straight though to the Hotter team where they'll be added to Hotter's selection of Great British Walks.

ENDS

Notes to Editor:

About Hotter Comfort Concept:
Hotter Comfort Concept targets the active over fifties market where thousands of shoe shoppers are indulging their feet in the hidden comfort of Hotter shoes - designed, manufactured, packed and shipped from the Lancashire factory.

Hotter manufactures more than 1.3 million pairs of shoes every year - more than any other shoe maker in the country.

Secret comfort features are hidden in every Hotter shoe guaranteeing the utmost comfort. Hotter has a dedicated team of designers working to create a collection of casual, sporty and formal mens shoes and womens shoes, as well as men's and Womens Boots which are perfect for matching with any outfit.