French Connection, the High Street clothing specialists, has delivered details of its ladieswear collection for Autumn/Winter 2009.
French Connection has injected a casual diffusion range into the main collection, paying special attention to cut, fit, premium materials and quirky little twists.
The casual diffusion line is a collection of everyday pieces. Womens T-shirts take on a new form with oversized proportions adorned with abstract and playful prints. Special attention has been paid to denim with ultra skinny indigo wash to 80s bleached stone wash jeans. Playful outerwear continues with wet look hooded bombers and subtle zebra print drawstring parkas.
The main French Connection collection introduces a range full of diversity that fits together in unexpected ways. Underpinning the range is smart attention to detail, a rarity that you only find with vintage.
Lorna Perrin, director of marketing and PR at French Connection, said: "This season we have concentrated on key trends including the 80s with shoulder pads, deluxe sequin embellishment, exposed zips and fierce tailoring while giving everything a French Connection twist. Leather jackets, pencil skirts and trousers have added a tough luxe edge to the collection."
Dresses have evolved in both sharp tailored fabrics and draped jersey with totally tropical prints. Necklines are square with shoulders given 80s power woman presence, with skirts staying tulip with front pleating and wrap over detailing. Eastern China vase prints adorn strapless dresses and oversized box shifts. Womens knitwear creates easy-to-wear versatile styles with geometric contrasting panels. Knitwear is updated with kitsch and vintage embellishment, overlapping loop details on collars and cuffs and faux fur trims.
The outerwear range is inspired with new silhouettes, from oversized masculine designs in mustard hues, a little red riding hood swing style to grey with solid military hardware. Exaggerated proportions are also evident in collars, bell sleeves and strong empire lines. The classic leather jacket is given a new slim line edge with super soft leather and gold fastenings.
Owl, wolf, tiger and rabbit prints give a playful nod to this year’s bicentenary of Charles Darwin’s birth, appearing cleverly across silks, t-shirts and shirts. The collection is drawn together in an autumnal colour palette of greys, black, mustard and rich red with splashes of tropical brights and high shine metallics.
About French Connection
French Connection was founded in 1972 by Stephen Marks who set out to create well-designed womens clothes that would appeal to a wide audience.
French Connection now offers a fashion-forward clothing range with a quirky spin on design, priding itself on quality and affordable prices.
Having established a strong core clothing business, through design and an idiosyncratic sense of style, French Connection has recently expanded its portfolio into exciting new areas including men’s and women’s toiletries, sunglasses, watches and shoes.
Driven by innovation and change, the brand's strength lies in mixing new ideas with the basic promise of quality and affordability, established more than 30 years ago when the business was founded. Throughout this expansion and diversification the principles have remained the same; design-led products presented in a unique and innovative way.
Tobie Lewis, French Connection, Centro One, 39 Camden Street, London, NW1 ODX, 0207 036 7274, www.frenchconnection.com
