New research from Confused.com has revealed that Sat Navs have caused over £203m worth of damage to drivers on UK roads, through accidents caused by misleading directions. With the Department for Transport holding its first ever Sat Nav Summit in March, the issue of misleading Sat Navs has become an ever-increasing problem across the nation.
A staggering 83% of British drivers have admitted to being misled by their Sat Navs, resulting in over half the country (52%) screaming at their devices. 68% of the drivers end up with longer journeys and clock up unnecessary miles while 45% of British drivers have confessed to feeling angry and frustrated while behind the wheel, which in turn has led to 31% of British motorists red faced, spending between £100 - £500 on Sat Nav related car damage.
Whilst it's mainly men who blame their car damage on their Sat Nav, women are more likely to admit that it leads them astray. Women also get more frustrated than men, with 57% of female drivers freely admitting that they scream at their Sat Navs, a shocking 12% higher than male drivers.
On a national scale, drivers in the East Midlands fared the worst with their Sat Nav relationship, with 57% shouting at their Sat Navs and 50% feeling frustrated behind the wheel. Northern Ireland has proved the most docile with only 31% getting angry at misleading Sat Nav directions. 80% of Scots claimed to be given misleading directions constantly by their Sat Navs leading to over half (51%) of Scottish drivers screaming at their devices. The research did however pinpoint the Welsh town of Aberystwyth as the worst for Sat Nav anger management with an alarming 75% admitting to regularly losing their temper.
With the amount of Sat Nav accidents occurring across the country, and the pending Sat Nav legislation, Confused.com is calling for British motorists to register their Sat Nav blackspots from around the UK on Confused.com.
Gareth Kloet, Head of Car Insurance at Confused.com, said: "As car insurance costs continue to rise, it’s never been more important to keep your motoring costs as low as possible. Our research has shown that the Sat Nav is not always the blessing it was once hailed to be and increasingly, motorists appear to be sighting the device as a source of frustration and danger. We hope that our Sat Nav blackspot map will not only help reduce risk, but we also hope that frustrated drivers get back behind the wheel a little happier."
Confused.com was the UK's first price comparison site for car insurance. Confused.com is one of the UK's biggest and most popular price comparison services. Launched in 2002, it generates over one million quotes per month, trying to provide consumers the cheapest car insurance. It has expanded its range of comparison products over the last couple of years to include buildings insurance, travel insurance, as well as specialist insurances such as landlord insurance and 4x4 insurance. Financial services products are also available, including credit cards, loans, mortgages and life insurance policies.
Confused.com is not a supplier, insurance company or broker. It provides a free, objective and unbiased comparison service. Confused.com’s service is based on the most up-to-date information provided by UK suppliers and industry regulators.
Confused.com is owned by the Admiral Group plc. Admiral listed on the London Stock Exchange in September 2004. Confused.com is regulated by the FSA.
Sarah Wenham, Confused.com press office, Friary House, Greyfriars Road, Cardiff, CF10 3AE, 02920 434275, www.confused.com