Burton has revealed its latest trends for spring/summer 2012, with the men's fashion retailer creating a masculine silhouette that is playful, sporty and easy to assemble.
Catering for cheeky chappies hitting the festival circuit hard as well as those Mod men addicted to tailoring, this season Burton focuses its trends to add a breath of fresh air to customer's new wardrobes.
Tailoring and formalwear takes inspiration from the Mod movement as Burton's Mod Men trend comes into its own but adds a 'laddy' twist. Focusing on slim and tailored fit suits, the trend for spring summer is sharp and clean and uses tonics and sheen to add a lustrous finish on suit fabrics.
Shirts are clean with considered details and new collar shapes while the trousers become that little bit narrower. Key pieces include the single breasted, notch lapel, tonic, slim fit suit in a rich blue that is sure to break a few bridesmaids hearts come the summer wedding season.
The new Modern Heritage trend takes inspiration from Savile Row and Jermyn Street but gives a modern twist through up to date cut and detailing. The heritage influence can be found in the use of fabrics, with the Prince of Wales check arriving in a grey 3 piece that wouldn't look out of place on the lawn at Brideshead.
Spring also sees the introduction of City Trekker, a trend that has nautical and sporty influences and creates a pared down way of dressing. Statements are made through colour blocking and combine fresh and bright tones alongside stones and navy blues.
This transitional trend has been inspired by city living and draws on the growing desire within urban landscapes for outdoor pursuits such as trekking and cycling. Key pieces include the anorak or utility inspired outerwear in bright colours, sweatshirts, chambray shirts, colour block tees, slim leg laundered chinos, Jack Purcel inspired plimsolls and coloured stripe tees.
Moving into summer, the Summer Trekker uses colour in abundance. This trend comprises of both casual and beach dressing and mixing this trend with neutrals and whites can make it more accessible as the loud colour pops are not for the faint hearted.
Key pieces include large scale striped tees and polos as well as geometric graphic tees, bleached out chambray shirts, bright coloured chinos and chino shorts, fresh short sleeve linen shirts and the coloured boat shoe.
Also available for summer is the new Festival trend from Burton, creating comfortable dressing that is easy to wear. Laundered finishes and garment dying, as well as warm and sun bleached colours, make this trend the epitome of laid back cool. Loose fitting vests, ethnic patterned tees, vintage cargo shorts, bleach wash twist denim jeans and slub check shirts create a look that is layered and earthy.
Men's accessories are also key, with lightweight scarfs and straw trilbies being the festival fail safe while lace up espadrilles and leather sandals are perfect for those days when no wellies are required.
About Burton:
Burton is the outfitter of the modern British man. It is one of the most successful menswear brands on the high street and has over 400 stores in the UK and Republic of Ireland.
Burton believes in combining accessible style with great value. It wants fashion to be easy and comfortable as well as stylish. The company prides itself on great fit, fabric and detail which can easily be added and combined to update any contemporary wardrobe. Burton embraces its British tailoring roots but also understands the importance of kicking back in a great pair of jeans and a hoodie. Burton loves a good laugh and it loves its sport, but it also knows the importance of "looking the business".
Tom Doran, Colegrave House, 70 Berners Street, London, W1T 3NL, 0207 927 1823, www.burton.co.uk
