After learning that YouTube would soon inundate users with more advertisements ahead of launching a new music streaming service, the Google-owned company has revealed when its retooled YouTube Music platform will see release.
The company will roll out YouTube Music on May 22 in markets that currently support its YouTube Red subscription service. Those include the United States, Australia, New Zealand and Mexico.
The company will “soon be launching” the services in Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom.
The aforementioned YouTube Red is also set to be rebranded as YouTube Premium.
YouTube Music will be available for free with ads or ad-free for $9.99 a month, while YouTube Premium will be available for $11.99 per month.
Google notes that the advantage YouTube Music will have over competitors like Spotify are its “thousands of playlists, the official versions of millions of songs, albums, artist radio and more, in addition to all the music videos people expect from YouTube.”
Google also boasts that its search engine ties will help users find what they’re looking for with simple descriptions or lyrics.
YouTube Music features a personalized home screen, providing recommendations based on your listening history and location data, meaning it could slide you some workout jams as soon as you step in the gym or offer up something calming before a flight as you sit in the airport.
YouTube Premium will offer users everything included with YouTube Music, in addition to an ad-free experience, background play and downloads across the site. Users will also get access to the entire library of YouTube Originals.
One would expect that YouTube Music would eventually move to replace current music service Google Play. YouTube executive Jay Fowler told USA Today that such move could happen as soon as 2019.
At SXSW in March, the company’s global head of music Lyor Cohen said that YouTube Music would help YouTube and Google to “be good partners” to the music industry.
“There’s a lot more people in our funnel that we can frustrate and seduce to become subscribers,” he said. “Once we do that, trust me, all that noise will be gone and articles people write about that noise will be gone.”