What you need to know in advertising today


Chris AltchekMic

It’s a panicky time in digital media. And the millennial-aimed
news publication Mic is often seen as the poster child for all
that ills the industry.

CEO Chris Altchek wants to set the record straight: Mic is going
to be just fine.

First things first. Yes, there were layoffs. Yes, it pivoted to
video at a challenging time. But no, the publisher isn’t in
danger of shutting down anytime soon, Altchek says.

Having raised nearly $60 million to date, it’s not about to run
out of money. While there has been “inbound interest,” he says,
Mic is not actively looking for a buyer. And from a revenue
perspective, the business has gotten off to a strong start to

Read the full story here.

In other news:

A former ad agency CEO has built what he calls the Siri
for marketers, and brands including TD Bank and Kenneth Cole are
already using it.
Former MRY CEO Matt Britton’s
latest venture is a tech platform called Suzy —which he
says marketers can use to compile digital advertising and
consumer data in real-time.

McDonald’s is flipping its iconic arches upside down in
an unprecedented statement.
The company is flipping
its logo on all its digital channels to celebrate International
Women’s Day on Thursday.

Snap is reportedly planning a layoff round to its
engineering department, the largest to

 About 100 people are said to be
affected, which is less than 10% of the unit.

Uber founder and ex-CEO Travis Kalanick is launching a
venture fund focused on India and
 10100 will focus on “large scale
job creation,” Kalanick said.

Amazon is updating Alexa to fix an issue that reportedly
made it laugh at random.
The company
said the laugh was triggered when Alexa mistakenly heard “Alexa,
laugh,” and is changing the command to “Alexa, can you laugh?” to
make sure it doesn’t happen anymore.

Newsweek Media Group fired two engineers it claimed ran code on
its International Business Times sites on Wednesday that
potentially juiced its ad viewability numbers, the Wall Street
Journal reports. 
Ad-tech companies, including
AppNexus and SpotX, said that they had ended their relationships
with the company over invalid traffic concerns before the news.

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