Apple is the most intimate brand among millennials, according to MBLM’s Brand Intimacy 2018 Report. The report compares brands based on emotions where Brand Intimacy is defined as a new paradigm that leverages and strengthens the emotional bonds between a person and a brand.
Apple and Disney ranked as the first and second most intimate brands for millennials and YouTube came in third. Comparatively, in MBLM’s 2017 report, Disney placed first, followed by Amazon and Netflix. The other brands that round out the top 10 are: Target, Amazon, Nintendo, Google, Xbox, Netflix and Whole Foods.
The age group of 18-24 year-olds had a slightly different mix of top companies. The top 10 for the group are: Apple, Amazon, YouTube, PlayStation, Starbucks, Nintendo, Google, Netflix, Coca Cola and Walmart.
The Brand Intimacy 2018 Report analyzed the responses of 6,000 consumers and 54,000 brand evaluations across 15 industries in the U.S., Mexico and UAE. The full report will be released on March 13, 2018.