Turner Broadcasting has unveiled a new-look website for its kids' channel Boomerang, in the UK, Italy and France. Boasting interactive widescreen backgrounds and a host of new games and applications, the new site marks an exciting juncture in the evolution of an already successful kids online destination.
Aimed at the Boomerang channel's core demographic of boys and girls aged 4 to 11, the new site showcases some of Boomerang's best-loved characters, including Tom and Jerry, Scooby-Doo and Garfield.
New games include a fun Top Cat Alley Band game where kids can give characters different musical instruments to adapt the melody. Capturing the creative and playful aspects of the brand, other kids games include Doodle Pad games and painting games. Downloads include recipes, and printable masks and door hangers. There are also video rating and sharing features new to the site.
The new sites have launched in the UK, Italy and France and will be followed by launches across Europe in France, Italy, Spain, Germany, Norway, Denmark, Sweden, Romania, Hungary, Poland and the Netherlands. It will also launch as a brand new site available in Africa, hot on the heels of the launch of Cartoon Network in the region last month.
The re-launch forms part of Turner Broadcasting's objective to bring all its European websites under a centralised content management system, using Drupal technology. It also utilises the centralised Brightcove video player to enhance and standardise user experience in all EMEA territories.
Caroline Casey, Digital Development Director, EMEA at Turner Broadcasting said: "The new Boomerang site is beautifully designed and has loads of great new features, which add depth and interactivity to the user experience. We're confident that kids and parents will love it and will enjoy the wonderful range of fun new activities."
- ENDS -
Notes to editors:
About Turner Broadcasting
Turner Broadcasting delivers some of the world's most successful and well-known news and entertainment brands - CNN, Cartoon Network, CN Too, Boomerang, Cartoonito, TCM (Turner Classic Movies), and Adult Swim. The company now broadcasts 21 entertainment channels in 17 languages across approximately 100 countries in Europe, Africa and the Middle East. With a rich history of innovation, Turner Broadcasting is continuing to push the boundaries of media being at the forefront of development with its brands via the web, VOD, DVD, gaming, mobile, merchandising, publishing and emerging platforms.
Yinka Akindele, Turner Broadcasting, Turner House, 16 Great Marlborough Street, London, W1F 7HS, 020 7693 1105, http://www.boomerang.co.uk/
