Google posts massive advertising revenue gains


Google posts massive advertising revenue gains

Google parent Alphabet has unveiled its results for Q4 2017, which show that its operating profits soared – growing by 15% to $32 billion.

The Washington Post reported that this allays concerns that advertisers no longer trust the company’s platforms, including YouTube.

Alphabet said mobile search led its strong growth, and it also enjoyed a boost from desktop search and YouTube.

Revenue from Google’s advertising business grew by 21% compared to last year and now accounts for 84% of Alphabet’s total revenue.

The company’s cloud platform, which competes with Amazon Web Services and Microsoft Azure, generated $1 billion in revenue this past quarter.

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